lauantai 5. kesäkuuta 2010

After a short break

I´ve had quite a lot to do lately and for that reason this blog has been neglected. I´ve had thoughts on what to write about, but never really the time to write.

There was an interesting thing that caught my attention in advertising and that was the bicycle section of some hardware store sale. They were advertising kids bikes and they had been labeled as boys bikes and girls bikes. The difference was that boys bikes were more offroad and the colouring for them was on the darker side - whereas girls bikes were pink / red and they came with front basket and other accessories that were labeled to be for girls. So at a young age we are told what is a suitable bike for a girl and what the equivalent is for boys... World of advertising. But they work to sell not to bring up or have any moral obligations...

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